Tag Archives: The Grasshopper Blog – Insights for Entrepreneurs

Your business has gotten big enough that you have customers, prospects, employees and vendors scattered across the country. You don’t want long-distance fees discouraging them from calling you.    Getting a toll-free number for your business is the logical next step. But now you’ve got some complications to sort out. Do you want an 800Continue reading “Toll-free vs. vanity numbers: what’s the difference? [TEST ARTICLE]”

Eliminating distractions while working from home — especially with kids running around belting Frozen II and housemates doing mid-day workouts — might not be entirely feasible. However, it is still possible to mitigate distractions. After all, they’re hurting you — and your business — more than you might realize. You might have heard the popularContinue reading “How (and Why) to Mitigate Distractions While Working From Home”

SEM. SEO. PPC. What’s the best mix for your business? The question is more complicated than it might first appear. After all, who wouldn’t want to optimize their SEM, SEO, and PPC efforts? But limited budgets, limited capabilities, and limited expertise can be obstacles—particularly if you’re stronger in one area than another. Let’s discuss whatContinue reading “SEM vs SEO vs PPC: What’s the Right Balance for Your Business?”

It’s a fact that most new small businesses struggle. It’s part of the process. And though some don’t ultimately survive, those that can power through early problems can emerge strong (and profitable). Still, reaching that point is difficult, particularly in a rough business climate. However, there are certain steps you can take to keep youContinue reading “6 Tips to Help a Struggling Small Business Stay Afloat”

What does the perfect business email look like? For some go-getters, it might be the 21st century of War and Peace: it’s long, it leaves no stone unturned, and it contains enough detail that anyone who reads it will be impressed by your work ethic and flowery language. This is wrong. A good email isContinue reading “How to Write an Effective Email the First Time Around”

When a customer hangs up on you mid-conversation, it’s easy to tell what you did wrong. In fact, they probably spent the previous five minutes telling you exactly what their issue was. But when customers hang up on your phone system before you even get to speak with them, that’s another problem. According to someContinue reading “Five Mistakes That Make Customers Hang Up”

Launching a business is hard, and sustaining one is even harder. As a business owner, it is very likely that you will find yourself in situations wherein you are left with no choice but to take on more than you can handle. A good example of this is the global pandemic we are all facingContinue reading “5 Common Struggles of a Small Business Owner”

Did you know that 86% of consumers are willing to pay more for a better customer experience (CX)? Also, 49% of buyers have made purchases after receiving a personalized experience and over two-thirds of businesses now compete primarily on customer experience. Your support team is the primary (and often the only) customer touchpoint. Therefore, it’sContinue reading “How to Build a Remote Customer Support Team for a Seamless Customer Experience”

Whether you’re the owner of a brick-and-mortar storefront, you’re strictly an online merchant, or you run your business from a food truck, you want to ensure that customers can pay conveniently and that you understand exactly what it costs your business to make that happen.   With the arrival of innovative payment options like digitalContinue reading “Choosing a Credit Card Processor for Your Business”

Today’s world is growing increasingly remote, which means that if your office can’t handle a remote worker, it may already be out of date. And with the rise and spread of Coronavirus (COVID-19), individuals and companies around the world are rapidly beginning to question the way they conduct their business — especially during an outbreak.Continue reading “How to Effortlessly Connect a Team of Remote Workers”