Your business has gotten big enough that you have customers, prospects, employees and vendors scattered across the country. You don’t want long-distance fees discouraging them from calling you. Getting a toll-free number for your business is the logical next step. But now you’ve got some complications to sort out. Do you want an 800Continue reading “Toll-free vs. vanity numbers: what’s the difference? [TEST ARTICLE]”
Author Archives: Lisa Peternel
The Benefits of a Building a Leadership Culture
Few things are more important to the sustained success of a company than its leadership and culture. Every company needs a strong leading presence in order to guide its vision, take charge, get things done, make sure that things don’t go off the rails, and chart a positive course forward. All of that is muchContinue reading “The Benefits of a Building a Leadership Culture”
How Data Privacy Is Different Than Data Security
Most companies face the constant battle of trying to prevent data breaches because they understand the harm that comes with it — damage to their reputation, a hurtful effect on their bottom line, and potential damage to their customers as well. But there is one point of confusion that needs clearing up: what is theContinue reading “How Data Privacy Is Different Than Data Security”
How to Be a More Effective Communicator in Your Business
Communication is a two-way street, and it involves both speaking and listening. Listening is not limited to hearing the words spoken by another person, but it involves reading body language, tone, and expression as well. To become a more effective communicator, it is important to learn how to listen, read your colleague’s reactions, and acknowledgeContinue reading “How to Be a More Effective Communicator in Your Business”
How (and Why) to Mitigate Distractions While Working From Home
Eliminating distractions while working from home — especially with kids running around belting Frozen II and housemates doing mid-day workouts — might not be entirely feasible. However, it is still possible to mitigate distractions. After all, they’re hurting you — and your business — more than you might realize. You might have heard the popularContinue reading “How (and Why) to Mitigate Distractions While Working From Home”
How Multi-Factor Authentication Protects Your Data
How many times a day do you login to your bank account using your phone? How secure is your PayPal account? The truth is that we access more sensitive data than ever before and it needs to be protected. In days gone by a simple password might have been good enough, but these days it’sContinue reading “How Multi-Factor Authentication Protects Your Data”
Managing Employees From Generation Z
Generation Z includes those who were born from the mid-1990s through the early 2000s. This generation has used digital technology since birth, and they understand the dynamics of constant change and advancement. To manage these employees effectively, it is important to understand what their expectations are. Development Opportunities Studies have shown that development opportunities areContinue reading “Managing Employees From Generation Z”
Choosing the Right Cloud Storage
Dropbox may have been one of the personal Cloud storage pioneers in 2007, but it has since grown to be one of the biggest file storage services in the world. That being said, there are now more free and paid Cloud services than ever before. This can make it hard to choose the right kindContinue reading “Choosing the Right Cloud Storage”
SEM vs SEO vs PPC: What’s the Right Balance for Your Business?
SEM. SEO. PPC. What’s the best mix for your business? The question is more complicated than it might first appear. After all, who wouldn’t want to optimize their SEM, SEO, and PPC efforts? But limited budgets, limited capabilities, and limited expertise can be obstacles—particularly if you’re stronger in one area than another. Let’s discuss whatContinue reading “SEM vs SEO vs PPC: What’s the Right Balance for Your Business?”
Challenges Businesses Face When Advancing Technology
Advancing technology is critical to the success of any business, but it comes with challenges. How a business handles these challenges can make or break it. Technological advances are crucial to staying in the game, delivering results to clients, and modernizing approaches to free up resources for effective business strategies. The key is to meetContinue reading “Challenges Businesses Face When Advancing Technology”
Lisa E. Peternel 